Lora joined Preferred Imaging in May of 1999 with nearly nine years experience working in the document conversion industry. Lora shares the management teams common goal to service the Indianapolis and surrounding areas with unsurpassed customer service. To accomplish this, Lora has set a goal to improve production output on a continual basis. She works daily with the operations staff, studying in detail each task involved in document imaging. By utilizing the skills of the production staff, she has made it possible to document each activity performed on the production floor, decreasing production training costs, and has encouraged ongoing training and development of the full-time staff.

Prior to joining Preferred Imaging, Lora worked at ImageMax, Inc. 

(previously known as Integrated Information Services) from 

September of 1991 to May of 1999. She joined the company while 

still a part-time business student at Indiana University. Following her graduation with a bachelor's degree, she was promoted to 

Accountant where her hands-on understanding of the imaging 

business enabled her to establish new procedures for tracking 

profitability and to automate existing revenue vs. cost measures. She conceived and implemented an accounting system, designed an in-house accounts receivable package, and automated several payroll functions.

In the spring of 1996, Lora became ImageMax’s Controller and took this opportunity to make several changes, including the design and implementation of a cost accounting database. This database tracked all aspects of revenue and labor, and provided comparative analysis at a detailed level to monitor the daily output of the company.

Lora reduced costs by implementing strong accounting controls, 

policies and procedures in purchasing, invoicing, payroll and 

collections. Lora also effectively reduced staffing in several areas, 

among them, administrative and facilities management. These 

changes were made without any interruption in regular daily 

business.

In January 1998, Lora was promoted to General Manager of the 

Indianapolis business unit. Lora utilized her skills in accounting 

controls and production output to manage the overall performance of the business unit. As General Manager, Lora's goal was to achieve sales growth and to focus on delivering quality services. Lora worked closely with the Sales Director and the Senior Account Manager to broaden the number of customers and to capture a higher percentage of business from recurring customers. By analyzing project statistics, she changed the workflow when necessary and implemented best practice technology allowing the production department to produce accurate work efficiently thus increasing the profitability of each task.

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